Today, more marketing campaigns are utilizing mobile device marketing as an integral component. The reason for the increasing usage is because more people are relying on devices such as smartphones to search for needed products and services. Mobile marketing offers benefits that helpful to users and can assist merchants as well. One of the features that makes this type of marketing even more helpful is the use of QR codes. QR is short for “Quick Response” .
QR codes are a type of barcode which has become popular in a wide range of applications. It is an encoded standardized mode which efficiently stores data, utilizing kanji, binary or byte, alphanumeric and numeric modes. Extensions can also be used in conjunction with the coding. The popularity of the system is related to its storage capacity and faster readability when compared to standard bar codes.
The QR coding system is utilized in mobile advertising because it is fast and easy to use. The coding is linked to the website of the merchant or product brand. The benefits to the merchant include an improved customer conversion rate. The customer is coaxed to travel further into the advertiser’s web pages so that the level of information about the product may be increased.
Mobile device users can access apps to make use of the QR codes. Coding can generate their own codes, thanks to any of several free or paid app generating websites. Communication can be received or initiated through the code applications. There are also scanning apps to read the codes, which are included on most smartphone mobile devices. A camera phone allows for scanning QR codes in order to obtain text, wireless connection, contact information or to open a web page. This practice is known as “object hyperlinking” or “hardlinking”. Additional uses are constantly being identified and implemented.
Other potential uses include advertising in a magazine, web page, clothing or on a billboard. The coding tells the reader (cell phone) where to go for further information about the specific product or company. You may be able to watch a trailer for a movie, or a obtain coupon for products or services locally.
The product allows for increased information to be accessed without the need for large storage capacity. Although storage capacity has become greater and greater, even as the devices are smaller, this coding provides for a gateway to access even greater amounts of information. The details are available in a mode that is easy to use.