White label SEO adds power to any business. An agency rarely has personnel with expertise in every field of marketing.
Agencies have difficulties offering a full spectrum of marketing services. White label SEO services spare agencies from the pain and frustration of not being able to offer the whole range of services.
Although relatively new to the world of online marketing, the popularity of white label SEO services has grown exponentially in the last few years.
According to a recent survey, around 69% of small to medium-sized firms had engaged white label SEO reseller services in 2019, which grew to 78% in 2020.
This dependence of businesses on white label companies is not a surprise when you think about it. You can outsource your SEO services and sell them as your own.
The costs are cheaper too. This is especially true when you consider that some of the very best SEO resellers are located outside the US, for instance, in Canada.
You get expert readymade solutions and services at a much more reasonable price than service providers in the US.
As a digital marketer, you have to understand that SEO has become the backbone of online marketing today.
If this is an area where you lack, the chances of you not being able to establish yourself in the market are very real.
The dilemma is whether to use white label SEO services or not.
Many agencies have found out that white labeling had kept them running their business throughout the years.
If you consider white labeling your SEO services, you should take a quick look at some of the reasons to do it.
1- What Exactly is White Label SEO?
Also known as reseller SEO, White Label SEO is a service provided by SEO agencies who have the talent and resources to help out other organizations with their optimization needs.
Ideally, a white label SEO specialist helps other agencies get the best results by using in-vogue techniques and strategies to rank on search engines like Google, Yahoo, Bing, etc.
Companies look to hire white label SEO service providers not only for their authority over the various SEO practices in use but also for their excellent communication and public relations skills.
2- What Are the Advantages of White Label SEO Services?
There are a plethora of advantages that you can enjoy if you start using the white label SEO reseller program for your organization.
2.1- Reduced Costs
With white label SEO services, a company can easily cut down on their overhead and asset costs since the tasks are outsourced to a completely different department.
SEO is a critical factor in ranking a business on search engines, and most known digital marketers play against each other in order to achieve the top spot.
Therefore, hiring an in-house SEO specialist do you more harm than good in the long run.
2.2- More Income
Once all your SEO related tasks are taken care of by a group of experts, you can mint more money for the organization by channeling the focus on other projects.
Moreover, with all your SEO needs taken care of by White Label SEO specialists, you can put more time and energy into procuring new clients for the business.
2.3- Better Customer Satisfaction
The ultimate goal of any SEO expert is to make sure their clients’ websites end up with a top rank on search engines.
When you hire experts to do the job, not only does it lead to better results for your customers, but it also ensures that your clients go home happy with the work that you’ve put in and come back to you every time when they have a requirement.
3- Why Businesses Prefer White Label SEO Services?
White label SEO is not an old concept. It has only become popular during recent years.
SEO agencies used to struggle to provide a full package of SEO services to their clients. Being a full service SEO agency used to require having a large in-house trained workforce.
It is extremely difficult for a small or medium-sized SEO agency to be able to afford having these in-house resources.
That would require hiring experts in every field, which eventually means recruiting time, training time, paying five-figure salaries and all the expenses that come with full-time staff.
Productive agencies find that the best solution lies in hiring a white label SEO partner.
White label SEO refers to a situation where a search engine optimization service is provided to a company, and that company sells the service under their own brand.
White labeled services offer expertise in specific areas, such as digital branding, SEO, search engine marketing, website development, link building, mobile design and so on.
They provide quality services at competitive rates and with professionalism. The target clients remain satisfied with the services of their agency, never needing to know the agency hired a white label partner to do the job it could not provide.
Competing with big agencies is hard work. Using white label SEO services makes mid-sized agencies look great because they have successfully filled in their service gaps.
Getting the most out of white labeled SEO services ensures the quality of work, always being able to say “yes” to your clients, and staying up to date with technology and best practices.
4- Why White Label SEO Services Are Good for You?
White labeling used to be common among software companies, but it has recently become popular in services such as digital marketing, SEM, SEO, and website development.
By putting the brand name of your agency on services provided by others, bigger SEO agencies show confidence in white labeled search engine optimization services. So, it is very important that you find a partner which provides professional and quality services.
In order to decide if you should use white labeled SEO services or exactly how much of the services to utilize, you should truly understand your company and your own capabilities.
White labeled SEO services give you the opportunity to excel at every service.
Your client will be thrilled that you can offer a customized package that meets all of their needs and does so professionally. All of this, while sticking within the client’s budget and still having profit left over.
The best thing about a white-labeling service is that you don’t have a long-term commitment; you only use the services in times of need.
When your own capacity is exceeded, or a client requires work that you’re not that skilled at.
White labeled SEO services have their own benefits. The main barriers are a few misconceptions about the white labeling of services.
However, agencies are slowly but surely overcoming these misconceptions and starting to realize the benefits of this model.
5- Reasons Why You Should Hire a White Label SEO Company
You could try building expertise yourself, which is not impossible by any means, but it would cost you in terms of time and resources as well.
Then, there is always the chance that your risk might not pay-off. Your best bet would be to work with a reputable white label SEO company instead.
Still not convinced that this is the way to go? Here are 5 reasons that should help make up your mind:
5.1- Expert SEO Services at Lower Cost
Most white label SEO companies or at least the ones with some repute are experts.
They are not in the business of selling SEO tools, services, or APIs that are a work-in-progress or yet to be tested.
Their calling card is providing proven, result-oriented, industry-tested solutions.
As a digital agency, you can enjoy the results of working with an experienced, high-performing team but skip most of the hard work and costs that go into developing and maintaining it.
On top of that, using an SEO reseller gives you access to a resource pool of people having that you lack.
They are masters of their craft and have the resources that you don’t. From analytical tools to tracking software or even performing SEO audits, you can expect a good white label company to have your back every step of the way.
Since they are working on multiple projects at the same time, they can offer solutions at a price much lower than what it would cost you to do yourself.
SEO is constantly evolving as search engine algorithms change with the times. Marketing trends and technologies change too.
If you don’t stay abreast, you can be left behind in no time. SEO specialists stay up-to-date on what’s what and keep adapting to ensure that their services are up to your expectations.
5.2- Opens up New Markets and Areas of Expertise for Your Agency
The biggest cause of concern for an agency is facing a situation where you have to turn business away.
There is also the possibility that you can’t avail new avenues of business.
Now, the primary reason this happens is that you don’t have the capability or the products needed to tap into that market.
Every day that you miss out, you fall a step behind your competitors.
By partnering with a white label SEO service, you can open new business avenues for yourself and expand your reach.
You can attract a different type of clientele and make a name for yourself in a market that you didn’t think was possible before.
No one knows that you are using the services of a reseller since you brand them as your own.
You are using their expertise to build your brand. Your agency’s stock is bound to grow.
You have to remember that, like any other business, online marketing is as much about building your brand as it is about anything else.
A positive word of mouth can go a long way in establishing this brand.
As your range of expertise increases, you are bound to attract new customers and enhance your brand name as a result.
5.3- Leverage Your Existing Clientele by Adding Value to Your Services
Carrying on from the last point, another reason where you have to give up a business is where an existing client asks for a service that you can’t provide.
Nothing can be more annoying than having a client but not being able to satisfy it.
What will the client do? It’s not like they’ll stop needing the service since you don’t provide it.No, they will turn to someone else.
The fact is, and this is irrespective of your track record and relationship with your client, your client could very well move all of their business to this new agency as well.
It’s basic business psychology on their end. Why have two different agencies on the books? Why deal with two separate sets of staff when they can do with one?
Plus, the cost of using one agency for complete end-to-end solutions is always going to be lower than having two perform the same tasks.
You could be the very best in content marketing, but if you don’t offer SEO services as well, you risk losing out.
There is no reason for this to happen. Engage with a professional white label company and make SEO a part of your service offerings.
Your customers will appreciate the fact that you realized your shortcomings and are making an effort to address their needs.
Most of them are going to stick by you just for the effort. You build strong brand loyalty and are much better off for it.
5.4- Positive Impact on Your Agency’s Bottom Line
Ask yourself this question – what do you want from your business?
9 times out of 10, it’s about the bottom line. Personal growth and brand recognition are fine answers, but without a favorable bottom line, it means nothing.
Outsourcing SEO to a white label reseller is bound to improve profits.
Whether it is by allowing you to engage new clients, or garner more business from existing clients, or even taking advantage of the economies of scale that a white label SEO firm provides, you can expect your bottom line to show an upward trend over time.
Think about it for a second. Engaging with a white label SEO reseller will always be more economical than trying to do it yourself.
They work on multiple projects simultaneously and have no marketing costs, so they can offer you superior value for money.
And since you already know the costs involved, you can plan accordingly.
It’s a win-win situation, no matter how you look at it. As your company continues to grow, as it continues to challenge itself, your bottom line is sure to reflect this.
Remember, since you’re working with experts, you aren’t compromising on the quality of your work either.
Additionally, if you decide to go with a reseller from Canada, the favorable exchange rate makes it all the more profitable for you.
5.5- You Can Give Business Development Your Undivided Attention
SEO is a technical field that requires a great deal of understanding and works to master. It’s always better to find a reseller you trust and outsource your work to them.
This removes a huge chunk of workload off of your shoulders.
You get experts onboard responsible for their own work and avoid the unwanted headache of looking after something that would otherwise need a lot of attention.
Instead, focus on other aspects of your business that interest you. Say, content marketing is your strength, stick to it, and excel in it.
It’s always better to hone one expertise than trying to wear a lot of different hats at the same time.
You will be offering SEO services too, but it’s not your forte. It’s a value-added service.
If everything works out for you, SEO could even turn into a major revenue earner down the line.
You can continue to market it, focus on business development, growing your business and brand.
Since your range of service offerings is now more expansive, you will be able to attract more clients.
The biggest reason for the success of white label SEO agencies is that the work done by them ensures that you are an all-round company in the eyes of your clients.
If your company’s core competency is not centered around SEO, hiring a white label SEO service provider helps you fill in the cracks in your business.
This, in turn, helps you broaden your brand image, which ultimately results in more clients and growth for your organization.
Additionally, it ensures a good rapport between you and your existing client list, which is ultimately the end goal of any business that wants to make higher profits.
Editor’s Note: This post was originally published on July 06, 2017, and has been completely revamped and updated for accuracy and comprehensiveness.