5 Reasons Why Hiring a White Label SEO Company is Good for Your Business

5 Reasons Why Hiring a White Label SEO Company is Good for Your Business

Learn Why aWhite Label SEO Reseller Program Is Necessary in Today’s Fast-Moving Marketplace


Although relatively new to the world of online marketing, the popularity of white label SEO services has grown exponentially in the last few years.

According to a recent survey around 59% of small to medium-sized firms had engaged white label SEO reseller services in 2015, a percentage which grew to 68% in 2016.

This dependence of businesses on white label companies is not really a surprise when you think about it. You can outsource your SEO services and sell them as your own.

The costs are cheaper too. This is especially true when you consider that some of the very best SEO resellers are located outside the US, for instance in Canada. You get expert readymade solutions and services at a much more reasonable price compared to service providers in the US.

As a digital marketer, you have to understand that SEO has become the backbone of online marketing today. If this is an area where you lack, the chances of you not being able to establish yourself in the market are very real.

You could try building expertise yourself, which is not impossible by any means, but it would cost you in terms of time and resources as well. Then there is always the chance that your risk might not pay-off. Your best bet would to work with a reputable white label SEO company instead.

Still not convinced that this the way to go? Here are 5 reasons that should help make up your mind:

1. Expert SEO Services at Lower Cost

Most white label SEO companies, or at least the ones with some repute, are experts. They are not in the business of selling SEO tools, services, or APIs that are a work-in-progress or yet to be tested. Their calling card is proven, result-oriented, industry-tested solutions.

As a digital agency, what this means is that you can enjoy the results of working with an experienced, high-performing team but skip most of the hard work and costs that go into developing and maintaining it.

On top of that, using an SEO reseller gives you access to a resource pool of people having that you lack. They are masters of their craft and have the resources that you don’t. From analytical tools to tracking software or even performing SEO audits, you can expect a good white label company to have your back every step of the way. And since they are working on multiple projects at the same time, they can offer solutions at a much lower price than what it would cost you to do yourself.

Internet Marketing Services

SEO is constantly evolving as search engine algorithms change with the times. Marketing trends and technologies change too. If you don’t stay abreast, you can be left behind in no time. SEO specialists stay up-to-date on what’s what and keep adapting to ensure that their services are up to your expectations.

2. Opens up New Markets and Areas of Expertise for Your Agency

The biggest cause of concern for an agency is facing a situation where you have to turn business away. There is also the possibility that there are new avenues of business available to you that you can’t avail.

Now, the primary reason this happens is because you don’t have the capability or the products needed to tap into that market. Every day that you miss out you fall a step behind your competitors.

By partnering with a white label SEO service, you can open new business avenues for yourself and expand your reach. You can attract a different type of clientele and make a name for yourself in a market which you didn’t think was possible before.

No one knows that you are using services of a reseller since you brand them as your own. You are using their expertise to build your brand. Your agency’s stock is bound to grow.

You have to remember that like any other business, online marketing is as much about building your brand as it is about anything else. A positive word of mouth can go a long way in establishing this brand. As your range of expertise increases, you are bound to attract new customers and enhance your brand name as a result.

Search Engine Optimization

3. Leverage Your Existing Clientele by Adding Value to Your Services

Carrying on from the last point, another reason where you have to give up business is where an existing client asks for a service that you can’t provide. Nothing can be more annoying than having a client but not being able to satisfy it.

What will the client do? It’s not like they’ll stop needing the service since you don’t provide it.

No, they will turn to someone else. The fact is, and this is irrespective of your track record and relationship with your client, your client could very well move all of their business to this new agency as well.

It’s basic business psychology on their end. Why have two different agencies on the books? Why deal with two separate sets of staff when they can do with one?

Plus the cost of using one agency for complete end-to-end solutions is always going to be lower than having two perform the same tasks. You could be the very best in content marketing, but if you don’t offer SEO services as well, you risk losing out.

There is no reason for this to happen. Engage with a professional white label company and make SEO a part of your service offerings. Your customers are going to appreciate the fact that you realized your shortcomings and are making an effort to address their needs. Most of them are going to stick by you just for the effort. You build a strong brand loyalty and are much better off for it.

4. Positive Impact on Your Agency’s Bottom Line

Ask yourself this question – what do you want from your business?

9 times out of 10, it’s about the bottom line. Personal growth and brand recognition are fine answers, but without a favorable bottom line, it means nothing.

Outsourcing SEO to a white label reseller is bound to improve profits. Whether it is by allowing you to engage new clients, or garner more business from existing clients, or even taking advantage of the economies of scale that a white label SEO firm provides, you can expect your bottom line to show an upward trend over time.

SEO Reseller

Think about it for a second. Engaging with a white label SEO reseller is always going to be more economical than trying to do it yourself. They work on multiple projects simultaneously and have no marketing costs, so they can offer you superior value for money. And since you already know the costs involved, you can plan accordingly.

It’s a win-win situation no matter how you look at it. As your company continues to grow, as it continues to challenge itself, your bottom line is sure to reflect this.

Remember, since you’re working with experts, you aren’t compromising on the quality of your work either. Additionally, if you decide to go with a reseller from Canada, the favorable exchange rate makes it all the more profitable for you.

5. You Can Give Business Development Your Undivided Attention

SEO is a technical field that requires a great deal of understanding and work to master. It’s always better to find a reseller you trust and outsource your work to them. This removes a huge chunk of workload off of your shoulders.

You get experts onboard who are responsible for their own work and avoid the unwanted headache of looking after something that would otherwise need a lot of attention.

Instead, focus on other aspects of your business that interest you. Say, content marketing is your strength, stick to it and excel in it. It’s always better to hone one expertise than trying to wear a lot of different hats at the same time. You will be offering SEO services too, but it’s not your forte. It’s a value added service.

If everything works out for you, SEO could even turn into a major revenue earner down the line. You can continue to market it, focus on business development, growing your business, growing your brand. Since you’re range of service offering is now more expansive, you will be able to attract more clients.

At SEOresellersCanada.com, we have a team of experts who know the ins and outs of SEO like the back of their hands. From keyword research, on-page and off-page optimization to analytics,  we can take care of everything. Located in Canada, we offer affordable white label services that you can market and sell under your own brand. We are not competitors in your market so all of our expertise is for your benefit. Call us Toll Free on 1-877-292-7467 or contact us and let us convince you why we are the right white label SEO company for the job.


author – Jamie – Barton
Jamie Barton
CEO of NASN Licensing Inc. & Shopincities.com

Jamie has more than two decades of experience in accelerating brand visibility for online businesses. His company operates SEOResellersCanada.ca, a white label SEO and digital marketing agency. With his unique and actionable business processes, agencies and small businesses can successfully expand online operations without the traditional associated cost overhead.

For over 18 years we have been the solution to fit any size agency or business. Our team of creative SEO experts and marketers develop some of the best results driven campaigns in the industry.

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