Importance of Web Design in Digital Marketing Strategy
- Importance of Web Design in Digital Marketing Strategy
- Seven reasons to prioritize web design as a part of your digital marketing strategy in 2023
- 1. Sets a first and lasting impression
- 2. Powers up the SEO strategy
- 3. It drives phenomenal customer service
- 4. Helps build trust
- 5. Your competitors are already doing it
- 6. Boosts brand consistency across marketing collaterals
- 7. Helps with branding
- Top five key elements of a web design that improves digital marketing strategy
- 1. Excellent navigation feature
- 2. Responsive design
- 3. Style guide
- 4. Contains quality copies
- 5. Features purposeful visuals
Importance of Web Design in Digital Marketing Strategy
If you are given 15 minutes to consume content, what would you prefer? Something beautiful and appealing, or plain and simple? Let us guess, the former, right?
Well, the same thing happens when someone visits your website. Of course, they are visiting your site to comprehend more about your brand, but aesthetic appeal matters, too. And not just that, there are various things your site visitor expect your website to be and to have. Hence, business owners prioritize professional website design from the experts at Victoria SEO company to create compelling and engaging websites that boost conversion rates.
If you are still questioning the importance of a website in digital marketing and your overall business growth, then stick around. In this blog, we will explore the benefits of creating a well-structured and well-designed website from a digital marketing agency.
Seven reasons to prioritize web design as a part of your digital marketing strategy in 2023
1- Sets a first and lasting impression
When digital customers visit your website, they rely on your website to understand your business in-depth. It is your website that either impresses them or repels them. Your business will be judged based on your website, and that too within a few seconds. And we are sure you want to make a lasting impression on your customers.
If your website appears outdated or unappealing, your digital customers will soon predict that your offerings might be unappealing, too. They will leave your website at the same speed they came on it in the first place. You will end up losing a potential lead to your competitors, given 50% of consumers prioritize web design.
Focus on web design in digital marketing to generate a site that impacts the way your audience perceives your brand. The expert-developed website will make the digital users engage with your site and take relevant actions instead of leaving and visiting a competitor’s page.
2. Powers up the SEO Strategy
Various design elements and practices impact the content published on your site, thereby affecting the way search engine bots crawl and index your website. And this is something you don’t want to mess up because even a simple mistake with on-page SEO fundamentals can result in you fighting a challenging battle to gain visibility.
As a novice, you may not understand how a simple web design can impact search engine optimization. To put it forward in simple terms, the backend (coding) of your site should be SEO-friendly. And only professional developers are capable of creating a competent web design digital marketing strategy.
Just ensure to work with an agency that offers web design as a part of their SEO services, thereby obtaining everything under one roof.
3- It drives phenomenal customer service
As mentioned above, customers tend to judge digital businesses based on their websites. If you don’t put effort to improve digital marketing strategy and website design, your audience will assume that you won’t put effort into assisting them.
Consider your website as a customer service representative. Will you let someone who looks unprofessional and has zero knowledge of your business talk to your customers? We don’t think so. Then why would you use an uninviting, outdated and off-looking website to impress digital users? You will end up making your business look aloof and cold. And tech-savvy customers don’t spend time on brands that are least interested in impressing people visiting their site.
An updated modern website is more like a friendly face that greets digital users and makes them want to come back for more.
4- Helps build trust
Another thing that makes an outdated website a no-go is that it makes people not trust your brand. They may perceive your website as shady because it is not up-to-date.
Take this hypothetical situation, for instance; suppose someone wishes to place a bulk order from your cloth manufacturing company. Since they will be spending a fortune, they will want to build trust in your brand before proceeding. An outdated website does everything but generates trust. Your chances of losing such customers will become higher if your competitors have good-looking and easy-to-navigate websites.
With an unprofessional-looking website, customers find it hard to feel comfortable sharing personal details while checking out.
5- Your competitors are already doing it
If your competitors are already benefitting from digital marketing strategy in 2023 and you are still lagging behind, then we don’t know how else to convince you.
We are sure your first notion while establishing your business was to make profits and grow eventually, right? In the digital realm, if you want to remain in the competition, overlooking digital content marketing strategy, website design, SEO, link building, etc., will take you nowhere. In fact, digital users may not even realize that your business exists in the first place, let alone purchase from you.
Focusing on website design is your chance to set your business apart from the competitors in the industry. Even if you have similar offerings, products and services as your competitors, your ability to be visible professionally will make you stand out from the rest.
A well-designed site can showcase the unique features of your business and give them a reason to choose you over the competitors.
6- Boosts brand consistency across marketing collaterals
When it comes to building a brand digitally, focusing on consistency is key. Not only consistency helps with making the consumer familiar with your brand, but it also helps them gain trust in your brand.
By allowing an expert to create web design and digital marketing strategy, you gain the chance to retain consistency in design, content and other elements of search engine optimization (SEO). A professional will ensure the style, layout, and font across the web pages of your website remains consistent, thereby making the site appear professional.
Building consistency also helps in keeping the leads on the page for a longer time, making them familiar with your offerings and eventually compelling them to purchase from you, subscribe to your newsletters and so on.
7- Helps with branding
It only takes a few seconds to identify a bad and unprofessional website. Of course, the users won’t pinpoint technical drawbacks and faults; they will surely judge your brand solely based on the site’s design.
Even a single negative about your site can hamper your hopes of branding down the line.
A professionally designed website evokes positive vibes. Customers start considering your website as a reliable source of information, thereby helping you with your branding initiatives.
Whenever digital users land on your site, they should develop a perception that your brand is reliable and trustworthy.
Top five key elements of a web design that improves digital marketing strategy
With the importance of website design laid in front of you, now is the time to proceed towards determining some crucial elements that a digital marketing strategy consultant might implement in your site to boost marketing efforts.
1- Excellent navigation feature
Once digital users are on the website, they want to obtain information easily and quickly. To ensure that your leads remain engaged, you need to integrate the site with a navigation that makes using your website easy.
You need to focus on lowering any struggle the audience might face in finding information. Poor navigation will discourage your digital users from engaging with the website at all.
Since the attention span of digital users is short, ensure the vital information is not nestled far inside the site. See to it that the customers are able to obtain the information they need under 2 to 3 clicks.
Keep the navigation simple and self-explanatory. Add broad headings with relevant subheadings wherever required.
2- Responsive design
Non-responsive website design is one of the few reasons that result in people leaving a website. In fact, 73.1% of web designers believe that overlooking responsive website design immensely increases the bounce rate.
Remember, tech-savvy customers use various devices, including desktop computers, smartphones and tablets, to access a website. If you want your users to stay on your site for longer, ensure that your website is device friendly and incorporated with responsive website design.
Not only responsive design guarantees a good experience on the website, but it also ensures the leads are kept engaged and interested, irrespective of the device they use.
Besides, search engines expect websites to be device friendly. Failing to do so can result in your site facing penalties and losing ranks on search engines.
3- Style guide
Previously we learned that consistency across the web pages and website is crucial for building brand recognition and keeping the customers engaged.
A style guide comes in handy in retaining consistency across the website.
A style guide is a foundation for how your website might appear. It comes in handy in determining the typography, colour, format and other things about every page on your website. This way, every new page added to a site remains in sync with the previously added pages.
You can share the style guide reference with your team, so no matter how many people work on your site, the end outcome always remains consistent.
Consistent design results in a cohesive website that eventually boosts SEO efforts.
4- Contains quality copies
Your digital users come to your website to obtain information on your brand. With no real-life sales representatives available on the website, your customers will rely on the content copies added on the site for the same. Hence, it is crucial that you prioritize content writing among other digital marketing elements in your digital marketing strategy for beginners.
Writing good, grammatically correct and factual copies will keep people engaged for a longer period. Always ensure to double-check the copies for grammatical errors because 74% of website users pay close attention to grammar and spelling mistakes on a website. If there are grammatical errors or spelling mistakes, they will stick out and make a bad impression.
Also, no matter what the size of the content, as long as it provides value-adding information to the readers in a simple-to-understand language, you are good!
5- Features purposeful visuals
One should never underestimate the power of purposeful visuals, especially when it comes to the website. This is because people tend to interact quite well with visuals than texts. And when you combine effective visuals with value-adding information, you give your tech-savvy customers the best of both worlds.
Not only do visuals boost the engagement rate, but they also break up the texts, thereby making the content copies on the site bearable and appealing to read. But just because we said visuals are important doesn’t mean you will clutter and make the site crowded with images and videos, as that will only make the website overwhelming for the users.
Besides, too many images and videos can make it hard to read the page.
For a successful outcome, the experts at a digital marketing strategy company create a perfect balance between the visuals and texts. Also, they ensure the visuals are relevant and not added for the name’s sake on the site.
For instance, if you have a text introducing one of your services, add a video below that explains the service in-depth. This way, you give the audience a point of interest in the text and keep them engaged with the video.
Other elements your website needs include –
- Visible and well-designed CTA (call-to-action) buttons
- Quick loading speed
To wrap it up,
Your Kelowna website design has a huge role in the digital marketing campaign’s success. One wrong move and you might hurt your digital reputation in an unrecoverable situation.
Hence, it will be a strategically wise move to invest in a reliable digital marketing strategy agency like SEO Resellers Canada. We prioritize services like web design, SEO, link building, white label SEO, etc., to drive the best results for your business and answer your query “How to make digital marketing strategy?”
With over 18 years of experience in designing websites, our team can create a customized website that resonates with your target audience, objectives and goals. Our team brings their knowledge and expertise to the table, thereby delivering exceptional digital marketing services under one roof.
Consider contacting us to find answers to your questions like “Why you need a digital marketing strategy?” or “What is web design in digital marketing?”. Let us address them all for you!