How To Increase Online Sales Through SEO and Organic Search

In an increasingly saturated online scene with the advent of AI-generated material, the race for visibility is more intense than ever. The most potent tool businesses and brands can implement to know how to increase online sales and get their products and services the exposure they need is through implementing SEO which facilitates organic search.

1- How does SEO facilitate organic searches?

Organic search elicits results on search engines that are unpaid. These unpaid results appear according to the query of the user, the trends in their search, and whether or not the content is optimized for the search engine. 70% of all marketers agree that in-bound SEO strategies work better than out-bound ones.

Organic search results are un promoted by ads and increase their parent website’s ranking in the SERP or search engine result page. This means that the website owner can avoid paying for their website to be promoted or resort to potentially less than ethical ways. As a result, web pages optimized for organic search garner more trust from audiences and result in a steadier clientele.

2- What are its advantages?

If there’s one way that is sure to make websites garner more traction through organic search, that’s SEO. Here’s how:

• Long-term results: One of the greatest upper hands of SEO against the changing tides of the algorithmic landscape is that organic search results remain a constant factor in building a company’s reputation and presence.
• Greater User Trust: According to Forbes, in the year 2022, 45.1% of all searches were elicited through organic clicks. This proves that SEO has an edge over paid methods of creating search, and users trust organic search more than paid promotions.
• Higher click-through rate: Organic searches ranking high on the first page of a search engine have a higher click-through rate than the ones that rank below. To be exact, that’s a 27.6% click rate.
• Cost-effective: With assertive and consistent SEO implementation, website owners and businesses can do away with the need to keep a separate budget for promoted posts. Instead, investing in learning how to improve organic traffic can be a much more lucrative return on investment.

3- What are the types of SEO you can use?

If you’re wondering “how to improve organic traffic to my website,” know that SEO is not a monolith, and there are numerous ways and types of implementation. Here’s how:

3.1- Off-page

This type of SEO deals with factors outside your website that contribute to disseminating your content across the web. These could include the type of search engine being used, changes in algorithm, backlinks, etc.

For example, Google accounts for 94% of all searches. Additionally, it has over 200 working algorithms, with 36 major shifts in that algorithm in the past five years. Off-page optimization will consider all of these factors to build your online presence.

3.2- On-Page

Contrary to on-page, this type of SEO deals with all the factors within your website. In essence, this type of optimization involves arranging things within your website so they are more searchable. These could be:

• Using efficient and targeted keywords
• Optimized titles for blogs
• Updating the description of items on your online storefront to improve online sales conversion
• Using correct HTML tags

3.3- Technical

This type of optimization deals with the design and technical organization of your website and interface. This includes the speed of your website, user experience, site crawlers, etc.

This is of utmost and primary importance because even before a user reads the content of your website or browses through your collections, they must be able to navigate your website smoothly. Low refresh rates or broken interfaces can be major barriers for businesses that drive audiences and clients out.

3.4- Image

Just like the rest of your storefront needs proper HTML tagging, so do the images you use. This is necessary for keyword searches to elicit appropriate image results on search engines. For example, searching “hibiscus” should show images of the flower on your search engine. This is also necessary for reverse image searches.

3.5- Video

Similar to written content and images, videos must also be named and tagged appropriately to be searchable. These include things like:

• URL
• Tags
• Description
• Title

Structuring the data associated with your videos can immensely improve how they show up.

3.6- Ecommerce

While all the above points apply equally across all kinds of websites, for ecommerce websites, just updating the title of the product or their descriptions might not be enough. Apart from implementing all the other SEO tactics to make your business visible and searchable, you must also optimize it for the vendor website or platform where you sell.

For example, if you have a small business for handmade crafts on Etsy, it is necessary to optimize your content so that it appears when you search for handmade crafts on search engines like Google. At the same time, your content must be optimized according to the algorithm on Etsy so that it appears in the top searches when audiences search on the Etsy website.

4- How can you identify the areas of improvement?

Before you can apply well-planned SEO to improve your organic searches, you might be wondering how to identify what type of interventions your business or website needs and how to implement them. This is because while numerous methods and types of SEOs count as “good,” what your website and business needs matters more. Auditing your website is one of the most effective ways to find out areas of lack.

4.1- Auditing your content

A thorough audit of your website content systematically reviews, evaluates and inventories all the content on your website, such as landing pages, blogs, videos, etc., to see how well they perform. This tells you what content you should make more of and what you could improve. 61% of marketers audit their websites at least twice a year. Out of that, 53% see a visible rise in engagement and search ability due to it. This helps:

• Find areas of lack in your content
• Remove outdated or duplicate material
• Better understand how your content performs across the web
• Make better choices about the kind of investments you should make in your content to further your business

4.2- Conducting Technical Audits

A technical audit for SEO is the mechanics on which your website and business rests. Without a solid technical foundation, audiences cannot navigate your website or access the services or products your business offers.

For example, if your content is at par with all the relevant optimizations but your website is lagging, users are withheld from engaging with your business on a fundamental level. 51% of users do not complete purchases if the site speed is low.

Here’s how you can improve that:

• Finding indexing and crawlability issues
• Checking meta tags and descriptions
• Improving the navigability of your sitemap
• Improving HTTP with proper keywords
• Improving mobile response

5- What SEO strategies are most effective while driving sales?

According to statistics, some techniques show better results when it comes to e-commerce-focused strategies for implementing SEO. They are:

5.1- Researching keywords

This is one of the most basic yet powerful methods of optimizing organic searches across the board. Keywords are the identifiers of your content, which makes it searchable in the first place. Not having proper keywords can result in 2 scenarios:

• Your website won’t rank on the search engine because your target keyword is too obscure
• You’ll rank for such keywords that do not help with garnering your new customers

This is less than ideal for any ecommerce endeavour, so making your keywords indexable by search engines is paramount.

6- Building Links

If two things can outrank everything else for optimizing your business, it’s the genuine value your content brings to people and links. This is when you get another website to anchor or link back to your website, which, in turn, drives their audience and clientele to yours.

This is a collaborative effort that is much more involved. However, it brings effective outcomes not only in terms of new customers but also in increasing the value of your website on search engines. That’s why backlinks are important to strategize and implement.

Some advice on how to get quality backlinks are:

• Collaborate with other businesses or websites
• Partner with industry experts or relevant influencers
• Get linked on resource pages in your business niche

Get assistance from a link building company

7- Site speed

According to stats, 47% of all online shoppers expect ecommerce websites to load in less than 2 seconds. If any more time is taken, the bounce rate goes up to 50%. That’s why it is crucial to make sure that your website has a good loading speed for customers to be able to make their purchases.

This also tells customers that your business invests in improving its customer experience and service, making them trust your products more. A high-speed website is also more likely to rank higher on search engine results.

8- Social media management

Social media presence and relevance can immensely boost the reputation of any online business. A great advantage of regularly updating social media platforms is that it is one of the most powerful tools to build trust.

One of the main contributors to the success of your website and business that outranks any other SEO strategy is often the value that your products and services bring to people. If your services and ideals resonate with an audience, they will likely root for your business and forgive hiccups in your building stage.

9- Web architecture

For e-commerce websites and ventures, site navigation is one of the most important contributors to securing customers. A smoothly navigable site tells customers you are a trustworthy vendor, generating sales. Once a customer clicks out of your website because it is not navigable, likely, they will not return. That’s why it’s important to make your website:

• Organized, scalable and simple
• Have every page be reachable in not more than 3 clicks
• Have your website be compatible with phones and tablets, as they account for 94% of searches and sales

10- Local and International SEO

This type of optimization is based on the geographical location of your business. 46% of all Google searches are localized. This gives local SEO an edge over others because it helps ground your business locally.

In fact, before implementing an international SEO strategy, it is necessary to establish your local presence so that your business garners more credibility on the international market through customer testimonials. This is because 8 out of 10 customers are more likely to buy a product after knowing its credibility through reviews.

11- SEO services

Getting SEO services is a good financial investment for online businesses. One of the most cost-effective ways to do this is through white label SEO, where you seek the expertise of an agency to help audit and improve your website, which in turn employs another third party to do it for you.

This third party can be another partner company, a freelancer or an external consultant. Outsourcing your SEO expert like this can help make the overall process much cheaper, which especially helps small businesses.

12- Avoid AI content

It might be tempting; however, according to Forbes, 18% of algorithmic shifts in SEO have been due to AI-generated material. AI writing is not emotionally intelligent- one of the most important factors for appealing to an audience for sales- which makes it rank lower in search engines.

13- Summing Up

As complicated as it all may seem at first, SEO can be quite simple once you know how to implement it effectively. And the best part? The learning curve for SEO is not too steep and is proven to drive traffic to your business and gain new audiences and customers.

However, what can be complicated is fitting SEO strategies to your entire website and business across all platforms. This can be quite time-consuming, which is why it might be a good idea to hire SEO consultant.

And if you don’t know where to look for the best consultants, choose the best Victoria SEO company. Contact the team for consultations today!